In the past, there were several ways to get the most out of telemarketings: you could hire a local salesperson to walk you through your call, or you could find a professional.
Now, there’s one more way to get more money for your business: through direct mail.
The online industry is booming, and telemarketants are finding it more lucrative to call people directly, rather than call people to ask for money.
But that doesn’t mean they’re not willing to sell their services to you.
If you want a job with a local telemarketor, it’s important to know which agencies are good for your market, says Mike Janssen, vice president of marketing for the Direct Selling Association.
“You want to know who to look to for their services,” he says.
“And if you don’t know that, you’re going to get a lot of questions.”
Some local telemarketers are willing to help you out, but some are more wary.
If a local agent says he’s going to call you to talk to you about a particular situation, but he won’t give you a list of agencies to choose from, that’s not a good sign, says Dan DeYoung, a telemarketer and founder of Telemarketing 101, a blog on the subject.
“It’s really a matter of understanding that it’s not just a local person, it can be any agency that you think might be willing to work with you,” DeYoung says.
Telemarketing agents and brokers will often have some sort of referral program, but not all of them will, and it’s up to you to decide whether you want to be part of that.
If it’s an agency that offers a referral program and you want that to be something that you can do on your own, there are a few tips that will help you decide which agency to get involved with: 1.
Find a local company You might have a friend who’s been working for the company, or maybe you have a relative who’s a local business owner.
The best way to find an agency is to go to a business carding website, such as MyMarketing.com, and search for the agency that will work with your needs.
If the company is affiliated with a business or a company, you can choose the company name that you prefer and click “sign up.”
If the name of the company has the word “direct” in it, the agency you want is a direct seller.
Ask for referrals You can always ask for referrals if you need one, DeYoung explains.
But don’t feel obligated to sign up for the referral program.
“If you don`t need to, you probably won’t be able to find a referral,” he notes.
Choose a firm you want as your direct seller If you’ve been working with an agency, you should definitely look for a firm that will direct you to an agent, Deyoung says.
The agent will have an online database of local tele-marketing agencies, and you’ll have the option of using it to find agents that match your needs and market your company.
If your agency doesn’t have an agent online, you’ll need to call the agency directly.
The agency may have the contact information for a person in your area that can direct you, so if you call the person, you might get a referral from them.
You can even reach the person directly and ask for a referral if you’re not sure who to call.
“The goal is to have an immediate response from the person,” Deyoung adds.
Ask questions Before you decide whether to hire an agency for a call, you need to know if it has any direct-selling services, says Kristin Johnson, an assistant professor of marketing at the University of Southern California.
“There are a lot more options than just just local telemarkets,” she says.
If an agency offers some sort-of referral program for telemarketers, you may want to ask questions to make sure they’re going into your market with the best interests of your business at heart, Johnson says.
For example, if an agency charges you a flat rate for your call to them, is there a fee you’ll pay for them to direct you into your area?
You can get a list for free at www.telemarketing.com.
If they don’t have a referral system, you could ask for one.
Know the difference between a direct sale and a commission You’ll likely find a list on the agency’s website, and there are some things you can look for on that list.
For example, you will find a direct-sale fee, which is the fee that the agency will pay you for the time you spent talking to them.
Johnson says you can also see how much money the agency is making on your calls.
For a direct sales call, it may say, “Call 1-800-865-2340.”
That number is a